If you have a small business, you’re no doubt eager to succeed. You know it’s possible by gaining new customers and retaining your existing ones. But to do that, the correct marketing strategies must be in place.
The marketing world is indeed vast, and it’s hard to know where to start. In this article, I briefly outline seven marketing tips that you can focus on to grow your business.
Before you know it, you’ll have the right marketing strategies in place. And then, you’ll achieve your aspirations!
1. Understand Who Your Audience Is
You may think you know who your audience is. But unless you’ve done the research, there’s always more to learn.
Your niche can tell you a lot about your audience. You may have an online beauty shop, for example. Your audience is likely younger females looking for trending beauty products.
Ask yourself what means the most to them when it comes to your services and products. Putting together a buyer persona can put you in your buyer’s shoes and help you understand more about them.
Keep in mind that even when you think you know everything, things still change. As new trends emerge, your customers may change direction. So monitor what the buzz is all about on social media so you can make the appropriate changes.
2. Come Up with Attainable Marketing Goals
It’s hard to get to where you need to be without setting business marketing goals.
For your initial goals, don’t make them too lofty. You want them to be achievable. If you’re selling an e-book, for example, you could set a goal to sell 100 of them in sixty days.
If you have to create new goals because your initial ones were unattainable, that’s okay. Setting an easy-to-achieve goal is better than having no goals at all. You’ll get a feel for what’s possible as you continue on your quest.
Having goals to start with will give you the push you need to achieve greatness!
3. Participate in the Big Social Media Sites
It’s hard to give your company a fighting chance without social media. Thankfully, there are many ways to give your company exposure through social media. However, there are so many that you should narrow it down and focus on just a few channels.
The most prominent social media sites are Facebook, Instagram, LinkedIn, Twitter, and YouTube. Think back on what you discovered about your niche audience. Your audience’s likes and actions will tell you what social media sites you should spend most of your time on.
After setting up your profiles, now’s the time to engage everyone. You can learn what your audience thinks about your products and what you should be working on.
4. Focus on Content Marketing
As a small business, you can benefit significantly from sharing relevant content.
Not only should your content be relevant, but it should also be high-quality content. High-quality means that you don’t just whip an article together.
For the content you craft, make sure it’s well-written and well thought out. You want to make a good impression so that your customers will want to stick around on your website.
Plus, content marketing plays a massive part in SEO. Link building combined with excellent content can improve your SEO. And when your SEO goes well, you’ll be on your way to showing up on the search engines.
5. Create a Killer Website
Speaking of websites, if you don’t have one, consider getting one going. If you’re trying to stick to a budget, your website doesn’t have to break the bank.
You likely already have a budget in place, so consider using some of it to set up a website. Even if you have a physical storefront advertising your business online is beneficial.
So, think about setting up a killer website that will attract new customers.
6. Use Email Marketing Funnels
Email marketing funnels sound intimidating, but once you get the hang of it, they’re not that bad.
Think of email funnels as an ongoing conversation with your audience. Based on their response, or lack thereof, they receive a new customized email.
Email marketing funnels are an effective way to get to know your audience better. They’ll help you decipher what is working and what is not.
Plus, if your emails are compelling enough, they should gain you a stronger customer base! So the objective of an email newsletter is not only to get more website visitors. But email newsletters are perfect for forming relationships too.
7. Offer a Free Consultation
Consider offering a free consultation to get more people interested in your services. For example, if you’re an interior designer, offering a free consultation may get you the job.
During the call, you can show off your expertise. First, let them know who you’ve worked with and find out what their decorating goals are. Then, to sell your services, offer suggestions. You could mention why a particular style for their interior would work, for instance.
Sometimes the best way for people to commit to your services is by getting to know you. So allow your personality and high-quality services to do the talking for you!
Now that you have some marketing tools in your tool belt, continue to add to your knowledge.
You can soak up more knowledge through various avenues. For example, try reading and networking to make your small business successful.
Speaking of reading, Intergrowth has an excellent guide to small business marketing. Following tips like these will improve your knowledge of online marketing.
As you continue to push forward, whatever you do, don’t give up. Not everyone is skilled at marketing, so it takes dedication and practice. But, to make money doing what you love, you have to start somewhere.
So, get out there and get busy by focusing on your marketing!